There is an entire ecosystem of channel enablers set up to help VARs transform themselves into the managed service provider (MSP) operational and financial model – the quest for MRR and sticky customer nirvana. Ingram Micro’s Seismic program does great work like this with their customer base. So it’s more than a little bizarre here at webhosting2010 to hear Microsoft ask established web hosters – long time masters of the MRR model – to drop what they are doing and resell MSFT cloud services like BPOS and Azure. Free advice to the webhosters. Covet your core value adds. Covet your trusted advisor status. Don’t trade these items away lightly to Google, Microsoft, Amazon or whomever comes calling with their massively scalable cloud/SaaS infrastructure for channel resale. All of their compute inventory is waiting for one thing – customers. You have them and they don’t.