I’m in London for the annual Service Desk and IT Support Show (SDITS) – UK’s premier event for ITSM & IT support professionals. The city is a familiar destination for me, having been a regular commuter between Munich and London in the past. I was even used to the flight delay and the first thing I picked up from my carry-on bag was my umbrella. Well, we are in London after all and rain is a royal tradition!

SDITS started off very busy on the first day, at it does every year. When I arrived at the show, Nimsoft frogs (our unofficial mascot) were already hitting the bar! There are some 4,000 visitors and 300 vendors participating in the show over the course of two days.

Nimsoft is set up at stand number 326, a great place for prospects to visit, and we got serious interest very early on. The very first conversation we had today was with a large UK-based enterprise looking for an innovative and dynamic, SaaS-based Service Desk solution. And within the first hour, Nimsoft was well-crowded with visitors, and our sales and pre-sales teams were doing a great job listening and showing the live Nimsoft Service Desk demo.

Through different conversations with attendees, we learned more about how well Nimsoft’s Unified Management message fits with the needs of the market.  We’re seeing companies that use legacy products now ready to switch to a simple SaaS Service Desk solution. This certainly shows that our world in service management is already changing, and that a more cloud-based approach in this arena is no longer hype, it is a requirement. At the end of the day, customers don’t want to manage a service desk system, but rather the services supported by a service desk.

So what else were the attendees looking for? Who were they? They were from all industries: from enterprise and MSPs, covering everything from healthcare, to finance and even fishing industries. During my conversations I found that most of the visitors were asking for simplicity, scalability, and consolidation with their existing solutions, coupled with supporting and underlying best practices.

How about ITIL? Are people talking about it? Not as much. And the answer is very simple: it’s now more a back office discipline with best practices that are considered obvious.

During my lunch, which consisted of a delicious royal sandwich and a diet Coke, I had a chance to catch up with an analyst from OVUM. We came to same conclusion about new direction of service management: it’s simple, unified and social.

So to wrap up day one of the Service Desk and IT Support Show, we had a lot quality conversations, excellent feedback, and our stash of give-away Nimsoft frogs reaching critically low levels. Overall, it was a great and very successful day for Nimsoft with a great team.

And we’re not finished yet. See you tomorrow at #SDITS12, at stand number 326.

And after the show tomorrow, my schedule looks a lot simpler. Commute back, go to the airport, expect the delay, enjoy the lounge, read some tweets, and look forward to some nice sunny weather in Munich.

Twitter: @nimsoft, @Man0jPatel

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